职位快照


工作地点:
Shanghai - 上海
工作类型:
全职
类别:
Sales & Marketing
职位ID:
11876149

职位概述

LOCATION: Shanghai 江宁路地铁站

COMPANY INTRODUCTION: An International health supplements company 
KEY RESPONSIBILITIES:

  • Develop social annual strategy and content plan, daily manage social accounts with agency focusing on brand, core products and relevant trend topics
  • Develop SEM/SEO & CRM yearly plan, ROI target setting & monitoring and budget allocation
  • Assist Digital Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels; aligned with brand strategy and integrated in comprehensive 360 campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Collaborate with marketing team on design and production of digital marketing collaterals e.g. promotional image, website, campaign ads and landing page, etc.
  • Identify digital trends and emerging technologies to execute in digital marketing projects and keep brand in the forefront of digital marketing

REQUIREMENTS:

  • 3+ years’ experience in digital marketing, minimum 2 years’ experience to manage Weibo & WeChat accounts. Create content -
  • Familiar with web analytics tools (e.g. Google Analytics, Baidu Tongji) and experience in Search Engine Marketing (Baidu, 360, Google, Bing), best practices definitely a plus
  • Curiosity towards market landscape, emerging trends and industry prospects.
  • Advertising agency or lifestyle brand experience a plus.
  • Fluent in mandarin Chinese and English
  • Excellent communication, interpersonal skills and self-motivated.
  • University degree or above.