Shanghai - 上海
Sales & Marketing
LOCATION: Shanghai 江宁路地铁站
COMPANY INTRODUCTION: An International health supplements company
- Develop social annual strategy and content plan, daily manage social accounts with agency focusing on brand, core products and relevant trend topics
- Develop SEM/SEO & CRM yearly plan, ROI target setting & monitoring and budget allocation
- Assist Digital Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels; aligned with brand strategy and integrated in comprehensive 360 campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with marketing team on design and production of digital marketing collaterals e.g. promotional image, website, campaign ads and landing page, etc.
- Identify digital trends and emerging technologies to execute in digital marketing projects and keep brand in the forefront of digital marketing
- 3+ years’ experience in digital marketing, minimum 2 years’ experience to manage Weibo & WeChat accounts. Create content -
- Familiar with web analytics tools (e.g. Google Analytics, Baidu Tongji) and experience in Search Engine Marketing (Baidu, 360, Google, Bing), best practices definitely a plus
- Curiosity towards market landscape, emerging trends and industry prospects.
- Advertising agency or lifestyle brand experience a plus.
- Fluent in mandarin Chinese and English
- Excellent communication, interpersonal skills and self-motivated.
- University degree or above.